Head of Embedded Finance & Solutions
J.P Morgan Payments
Lia Cao is a Managing Director, Global Head of Embedded Finance & Solutions at J.P. Morgan Payments in the Corporate and Investment Bank (CIB). In this role, Lia leads a global product and solutioning team to build and deliver a full suite of innovative and scalable embedded finance products, industry-tailored payment solutions and value-added services that power our clients to transform commerce experiences for their ecosystem participants. The embedded finance product suite ranges from payments to banking solutions. Value-added services include trust & safety and data & analytics. And the industry solutions cover healthcare payment solutions, mobility payment solutions and more.
Prior to this role, Lia co-led the global corporate and e-commerce sales and solutions teams that covered over 2,000 clients globally. The team delivers integrated solutions that meet complex client needs, incorporating all aspects of the firm’s holistic payments offering: Treasury Services, FX, Merchant Acquiring, Commercial Card and Trade.
Prior to that, Lia was the Head of Wholesale Payments Solutions and North America Head of Treasury Services (TS) Corporate Sales at J.P. Morgan. In her solutions role, Lia was responsible for the overall global solution strategy to maximize commercialization of the firm’s capabilities with some of our largest and most strategic global clients. In her sales role, Lia led the NA TS Corporate Sales team across all industry segments, cover over 700 NA headquartered large corporations.
Previously, Lia held various executive roles including the Head of Business Transformation for Treasury Services and Head of CIB Strategy in the Americas. Lia joined J.P. Morgan in 2011 in the Corporate Strategy Group and was responsible for leading many cross line of business initiatives.
Prior to joining J.P. Morgan, Lia worked as an Associate Principal in McKinsey & Company, a leading global management consulting firm. She spent more than five years at McKinsey, serving a wide range of banking and capital markets clients.
Lia holds a Ph.D Degree from Massachusetts Institute of Technology in Urban Economics and Real Estate Finance. She holds Bachelor and Master Degrees from Tsinghua University in Beijing, China.
The explosive growth of embedded finance globally confirms a radical shift by consumers and businesses to financial services that are instant, convenient and tailored to meet their individual needs, particularly around payments and lending. The vast opportunities to create new distribution channels, reduce customer acquisition costs and increase revenue streams for banks, however, are not without risks. Operational models can be complex and regulatory liability is mounting, with increasing pressure for sponsor banks to manage risks tied to Know-Your-Customer and anti-money-laundering requirements across partnerships with Banking-as-a-Service (BaaS) providers and end brands.
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