Vice President and Head of Consumer Digital – Payments & Money Management
Fifth Third Bank
Erin Crawford is the Vice President and Head of Consumer Digital – Payments & Money Management at Fifth Third Bank. In her current role, Erin leads strategic initiatives that drive the bank’s digital agenda, significantly enhancing user engagement and satisfaction. Her visionary leadership in mobile modernization has positioned Fifth Third as a leader in digital banking solutions. Erin has been instrumental in integrating top fintech solutions at Fifth Third that help drive the bank’s digital evolution and deliver exceptional value to customers.
Prior to joining Fifth Third, Erin amassed extensive experience in the financial services industry, excelling in product management, digital strategy, and customer experience enhancement. Erin holds a degree in Business Administration from Ohio University. She fosters a culture of innovation and inclusivity within her teams and is passionate about mentoring emerging talent. Erin practices a "get it done" leadership style that fosters collaboration and fun while striving for fast and iterative delivery.
Outside of her professional life, Erin is a proud (and sometimes tired) mom of two toddlers. She enjoys playing tennis, mastering the art of monogramming, and puzzles… if there’s time!
Effective bank and fintech partnerships can drive innovation, enhance customer experiences and create new revenue streams. But what makes these collaborations successful in practice also targets shared commitment to transparent operating models that stress risk mitigation. This panel will delve into how fintechs and banks can build and maintain solid working partnerships that deliver advantages for both sides. Panelists with extensive experience in forging relationships between dissimilar organizations will share real world examples and best practices that maximize potential success with clients. The session will cover how to get started, how to foster success, and what challenges to anticipate and avoid.
Among the things you’ll learn: